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“News framing as a multiparadigmatic research program: A response to Entman”. International journal of feminist approaches to bioethics, v. “Breaking the ice: young feminist scholars of reproductive politics reflect on egg freezing”. Cambridge: Cambridge University.Ĭattapan, Alana Hammond, Kathleen Haw, Jennie Tarasoff, Lesley A. Remembering: An experimental and social study. Ice, ice, baby? A sociological exploration of social egg freezing. “More power to the pill: The impact of contraceptive freedom on women’s life cycle labor supply”. “Oocyte cryopreservation: where are we now?”. Leila Mohammadi, Universitat Oberta de CatalunyaĪrgyle, Catrin E. The present article confirms the inconsistency that exists in terms of the clarity of the information given by these websites, since the information is framed intending to attract more women to the egg freezing services. It provides an in-depth analysis of the content of fertility clinics’ websites in Spain, describing their communication/information strategies regarding fertility preservation for social reasons. Our analysis applies a mixed methodology of content and discourse analysis from a framing theory perspective. Since in fertility clinic’s websites appear extensive recommendations and promotion about this technology, it seems important to analyze their online persuasive communication. In spite of the still experimental status of this procedure, fertility clinics widely recommend it to healthy women who wish to postpone childbearing for social reasons. One of the important developments in assisted reproductive technology is the technique of oocyte preservation, which enables women to preserve their eggs when there is a threat of becoming infertile in the future.
Framing theory, Persuasive communication, Content analysis, Social egg freezing, Fertility clinic’s website, Clinics, Oocyte cryopreservation, Freedom of women, Health information, Reproductive autonomy, Maternity, Rhetoric of choice, Women’s liberation, Resumen
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